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Your skin is made up of three layers: The Epidermis, the Dermis, and the Subcutaneous Layer.

The Epidermis is the thin outer protective layer, and consists of epithelial tissue in where rows of cells resemble bricks in a wall, with new cells produced at the base.

The Dermis is just beneath and contains connective tissue, small blood vessels, sweat and oil glands, nerves, and cells that produce collagen, called fibroblasts. Scientists formerly thought that fibroblasts were little more than scaffolding on which more important cells would climb. But University of Rochester Medical Center scientists have discovered that certain fibroblasts have highly specialized duties and play a major role in how scars form, fat accumulates, and harmful inflammation arises in humans. They also appear to be metabolically active. Two fibers, collagen and elastin, weave through the dermis, giving skin flexibility and firmness.

The Subcutaneous Layer is beneath the dermis and consists mainly of a type of connective tissue called adipose tissue. Adipose tissue is more commonly known as fat and it helps cushion the skin and provide protection from cold temperatures.

With aging, all skin cells begin to produce excess amounts of free radicals--unstable oxygen molecules that, under ideal circumstances, are removed by naturally occurring antioxidants within the skin's cells. In aging skin cells, antioxidants are in short supply. The free radicals generated are left unchecked and cause damage to cell membranes, proteins, and DNA. These free radicals eventually break down collagen, and release chemicals that cause inflammation in the skin. It is a combination of these cellular and molecular events that leads to skin aging and the formation of wrinkles.

In simple terms, as we get older, two components of our skin--collagen and elastin--degenerate, setting the stage for the appearance of lines, wrinkles, and folds. The breakdown of these components, accelerated by such things as exposure to UV rays, gravity, pollution, smoking, lack of exercise, and a poor diet, results in the visible signs of aging on our skin.

Years of facial expressions trigger small temporary folds in the skin to form where our muscles move; with age, depleting levels of collagen and weakening elastin fibers develop a memory of each crease. The Epidermis also becomes thinner and the connective tissue weaker. Combined with the lack of tone in aging facial muscles, the Epidermis begins to sag and droop, while natural folds become unnaturally pronounced by fatty cheeks, neck, and chin. Reduction of blood circulation and restriction of blood vessels also play a part by reducing youthful skin color resulting in a dull grayish color to the face.

Not to be confused with Microwaves, Microcurrent is a form of electricity measured in one-millionth of an ampere (micro-amperes or µA ); normal household current is measured in amperes (amps). It is the closest known electrical current that can be delivered on a near identical magnitude as the electrical current the human body naturally produces on its own; it is therefore physiologic and safe. No harmful side effects have ever been recorded.

Traditionally used for healing purposes for over 60 years, its cosmetic effects were discovered by accident when a physician treating the face of Bell’s palsy patients with Microcurrent noticed them looking younger over time as facial wrinkles and creases reduced significantly.

TENS (Transcutaneous Electrical Nerve Stimulation) uses a form of a form of electricity measured in one-thousandth of an ampere (milli-amperes or mA). Therapeutic Microcurrent, often called MENS, has been traditionally used for the healing of injury, while TENS is used to block the pain from injury; therefore TENS has no curative value, only suppressive.

Microcurrent is up to 1000 times less powerful than TENS, and should not cause muscle contraction when used properly, especially for cosmetic purposes. True Microcurrent is subsensory and its energy strength is so moderate, that it would take about 1-million Microcurrent machines to light up a 40-watt light bulb.

Microcurrent, because of its close proximity to our own body's current, works on a more cellular level to aid in the healing process. It is upon this initial cellular healing platform that we began our research and development into the use of Microcurrent for “aesthetic cellular regeneration”.

As we age, our body loses much of its natural electrical energy, similar to a battery gradually losing its charge. On a cellular level, this leads to a breakdown of collagen and elastin in our skin, which leads to sagging and unevenness of texture; lines, wrinkles, and folds become the inevitable result. Beneath the skin, the facial muscles become increasingly contracted over years of facial expression and constant gravity, resulting in the overall lift of our face to drop.

Microcurrent emits subtle electrical frequencies that mimic the body’s own electrical signals, thereby increasing the amount of ATP (adenosine triphosphate, the chemical fuel of human cells) by as much as 500%. Such increased levels of ATP speed cellular metabolism; the result is a detoxification that increases the rate of waste and impurity elimination. Protein synthesis and cellular membrane transport are also increased, as well as the reconstitution of collagen and elastin. The results of these processes can be seen in improved skin tone and coloration, the reduction of fine lines and wrinkles, and the firming of sagging areas of the face and body.

Besides the increase in ATP, protein synthesis, and cellular membrane transport, clinical studies have consistently shown that Microcurrent causes the following:

All of these combinations are key factors in the effectiveness of Microcurrent Facial Sculpting. The body is literally being recharged back to its more youthful electrical state, as though a draining battery were plugged into a charger. With each treatment, ATP levels are stockpiled or stored, which is why Microcurrent Facial Treatment results are cumulative and become better as a series of treatments progresses. Beautiful Image Facial Sculpting will show good results with only one treatment; however such results may last only 48-72 hours in the initial treatment, then 3-4 days as you reach your 4 th or 5 th treatment. By the 6 th or 8 th treatment, muscle memory takes over and progress becomes more rapid and longer lasting, until only a booster treatment is needed every 4-6 weeks to maintain the results. This is called “muscle re-education.”

The dramatic increase of ATP levels allows muscles to stay in the re-educated positions for longer periods of time. The other attributing factor is an increase in blood circulation. Blood circulation has everything to do with the function, condition, color, and overall health of the skin, as well as underlying tissue.

Compare that to any “skin resurfacing” procedure which only stimulates collagen by wounding the dermis. Microcurrent does not rely upon wounding, nor does it require a healing process to show results.

Beautiful Image Facial & Body Sculpting™ emits Microcurrent which passes through special wands to manipulate 32 of the 53 muscles of the face by isolating traditional acupuncture points. The direct effect of this is called "muscle re-education.”

Muscle re-education can be accomplished to a limited degree without electrical current, such as in massage therapy; however when done using Microcurrent the results are extraordinary. In technical terms, facial muscles become increasingly contracted over years of facial expression and gravity. Microcurrent recharges those muscles into a shorter state. This widely-accepted concept was coined as the Golgi Tendon Organ (GTO) by George J. Goodheart Jr., DC, in the late 60's and is still accepted today.

In 1982, a landmark study performed by Ngok Cheng (now referred to as the Cheng study) found that a delivery of 50 to 500 microamperes of Microcurrent caused an increase in mitochondria, protein synthesis and that the Aminoisobutyric Acid uptake increased dramatically which led to a 30-40% increase in protein synthesis and Gluconeogenesis (biosynthesis of new glucose). The study also found a 300-500% increase in ATP levels (Adenosine triphosphate). ATP molecules, known as the "energy of life", are the storage and distribution vehicles for energy in the body and drive a number of biological processes such as photosynthesis, muscle contraction, protein synthesis, and membrane transport. ATP increase has been an attributing factor in the use of Microcurrent to speed the healing of wounds and injuries for over 60 years.

The idea that ATP can be stockpiled or stored is the reason why Microcurrent treatment results are cumulative and become better as a series of treatments progresses. The dramatic increase of ATP levels allows muscles to stay in the re-educated positions for longer periods of time. The other attributing factor is an increase in blood circulation. Blood circulation has everything to do with the function, condition, color, and overall health of the skin, as well as underlying tissue.

Emil Y. Chi, PhD, director of the University of Washington's Department of Pathology, performed clinical studies using Microcurrent equipment. He notes, "The fact that this technology works in harmony with the body is evident. Examination of skin tissue treated with Microcurrent showed a 45% increase in the number of elastin fibers in the dermis, and the length of the fibers on average doubled. The collagen thickness in connective tissue increased 10%, and the number of blood vessels increased by 35%. The application of Microcurrent to skin and tissue produced a firmer and tighter feeling on the skin surface."

Chi's study further notes a 35% increase in blood circulation in tissue treated with Microcurrent, as well as remarkable Iontophoresis (delivering medication or cosmetic product with electrical current) that allows superior penetration of products into the skin. Other notable results concluded from the study were that redness, irritation and inflammation of surgically traumatized tissue could be decreased significantly, and the build up of hardened collagen that makes up scar tissue was noted to be three to five times less in tissue treated without Microcurrent.

Lymphatic drainage, an often over-looked treatment in aesthetics, has been gaining momentum in recent years. Clinical studies performed using Microcurrent at Hong Kong's Tuen Muen Hospital in 1988 indicated that lymphatic drainage was increased by 28% on post-cancer patients suffering from lymphodema.

The discovery that electrical current in the body is disrupted by wounds occurred In the 1830's when Carlos Matteucci proved that an electrical current was generated by injured tissue, but it wasn't until 1843 that the existence of wound currents was first experimentally observed by Dubois-Reymond.

Nearly 100 years later, the Japanese would rely upon this discovery to use Microcurrent on its soldiers during WWII, as Japanese physicians found that small electrical currents promoted the mending of non-healing bone fractures, reducing the time it took to heal. The first commercial device outputting microcurrent stimulation was the Dermatron, developed in the 1960's by Dr. Reinhold Voll of Germany. Mainstream use would eventually find the technology treating a variety of nonunion fractures and bone implants as an accepted procedure among orthopedic surgeons. The technology further progressed to treating pain in burn patients and sports injuries.

Medical doctors, physical therapists, acupuncture physicians, and chiropractors have since relied upon Microcurrent for decades, but its use in cosmetics is fairly recent, born out of one physician successfully treating Bell's palsy patients for paralysis, noticing that the facial lines were much softer, the face more lifted, and the eyes less droopy. It is still used in the treatment of Bell’s palsy patients to this day.

Other successful uses of Microcurrent in the medical community have achieved results include: Tempero-mandibular joint Dysfunction, Carpal Tunnel Syndrome, Macular Degeneration, Scoliosis, Tinnitus, Tic Doloreaux, and even clinical depression, anxiety, and insomnia.

We’ve all seen the unnatural appearances that often result from facial cosmetic surgery; now people all over North America are discovering an alternative way to achieve the same, if not better, age-defying results and do so with a more natural look. Beautiful Image Facial Sculpting™will change the way the world looks at non-surgical facial technology, because it does not rely on wounding the dermis to stimulate its anti-aging properties like traditional treatments.

All of this without pain, redness, soreness, swelling, downtime, or harmful side effects.

Compared to other Microcurrent facial technologies, Beautiful Image achieves twice the results in half the time due to our 7 unique waveforms that are the result of 30 years of developmental science and clinical trials and is therefore our most closely guarded secret.

After more than 30 years developing Microcurrent Cosmetics, there is no achievement that has excited us more than Beautiful Image Body Sculpting™ . Why? Because the results we are attaining on the body cannot be matched by any other technology on the planet!

Unlike facial aesthetics, there are few non-surgical choices for the body, and the few that are available, such as Mesotherapy, LipoDissolve®, and Endermologie, focus primarily on the reduction of cellulite, and are not without pain or risk of harmful side effects.

Spot treatment in specific body areas
Tightening of loose or wrinkled skin
Overall fat and cellulite reduction
Body shaping and muscle toning
Boosts metabolism and energy levels
Reduces scars, acne, and stretch marks
Contributes to improved muscle strength
Treatment of post-pregnancy body issues
Reduction in calloused elbows and knees
Reduction measured in inches and dress sizes

Mark our words: You will see Beautiful Image Body Sculpting™all over the news throughout 2007, since there is no other technology in the medical or beauty industry worldwide accomplishing these results on the body--all without the risk, expense, downtime, and pain of traditional body treatments.

Don’t confuse Microcurrent Body Sculpting with other “body contouring” technologies. True Microcurrent body sculpting involves a physical manipulation of the tissue and muscles while passing Microcurrent into those areas using a conductive instrument such as metal wands.

True Microcurrent body sculpting does not use sticky pads that are simply placed in various areas in static positions, nor does it rely on suction to “dissolve” cellulite.

Put our Microcurrent Facial Treatment beside any other in the world and you will see twice the results in half the time in a side-by-side comparison.

The results from Beautiful Image Facial & Body Sculpting™ are also more permanent than other similar technologies, and require less maintenance.

None. Not only is our treatment painless, but clients look forward to the relaxing experience. Our Microcurrent waveforms are very inducing, and many fall asleep during the session. Afterwards clients feel euphoric, as though they just experienced the most fantastic massage; however, they soon describe themselves as feeling invigorated and alert.

Beautiful Image Facial & Body Sculpting™ does not rely upon a thermal energy source like a laser; therefore there is no inflammation or redness, no need to heal before seeing results, and absolutely no downtime. Clients can resume their day immediately.

While other Microcurrent Facial Treatments proclaim individuals may see some minor change after 3-4 sessions, and significant change only after 15-20 sessions, Beautiful Image Facial & Body Sculpting™ will produce noticeable changes on the first visit. Further changes will be even more effective and lasting as your facial “memory” is achieved and sustained with more visits.

Most clients need 10-15 treatments for the face and 5-7 treatments for the body in order to achieve satisfying results. Clients need a minimum of 2 sessions their first week, then one per week thereafter until treatment is complete. Those who are on a short timeline, such as an approaching wedding, may be treated twice per week. Once a client is satisfied with their progress, they reduce their visits to monthly maintenance in order to keep the results.

The client’s cosmetic investment is preserved as long as he or she is receiving maintenance treatments every 4-6 weeks. If maintenance treatments were to stop for longer than a month, there is a risk of gradually losing those results.

Individual treatments for the face run about $99-$149 and are more expensive than buying packages of treatments. Packages usually range from $500-$1100 but are well worth the savings to the client. Body Sculpting is generally twice the price of Facial Sculpting.